TWO
Stay Enthusiastic
The 80/20 Rule applies to successful selling. Most of your success—fully 80 percent and maybe even more—will be determined by your attitude, your personality, and your level of motivation.
It has been said that the critical variable in a sales conversation is a “transfer of enthusiasm.” The sale takes place when you transfer your enthusiasm and belief in the goodness and value of your product or service into the mind of the customer. Like an electrical connection, when the spark of enthusiasm passes from you to your customer, the sale is made.
Enthusiasm is the key to establishing good relationships with buyers and closing sales. You need to be enthusiastic about yourself, your product, and your company to be able to transfer ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access