FIFTEEN
Establish Megacredibility
The average customer is bombarded with hundreds and even thousands of commercial sales messages every day.
The customer is surrounded by people and companies trying to sell him or her products of all kinds, at all levels of quality and price. The customer today is therefore extremely skeptical and suspicious of any and all sales efforts.
For you to be successful in selling, you must develop a method of overcoming skepticism and building high levels of confidence in the mind of the customer toward you, your company, and your products and services. In short, you must learn how to develop high levels of credibility—what we call megacredibility—in everything you do that affects the customer and the buying decision. ...
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