Chapter 1

Sales Technologies

Their Definition, History, and Uses

Chapter Overview

The aim of this chapter is to introduce readers to the various notions and concepts related to sales technologies. In particular, the chapter starts with defining sales technology, sales force automation (SFA), and customer relationship management (CRM), and delineates the similarities and differences between these concepts. Likewise, it examines CRM from both a technological and a strategic perspective. This is done in order to set out the boundaries of the topics examined in this book. Next, the chapter proceeds by giving a historical presentation of how sales technologies have evolved, from early applications to modern Internet-based solutions. This is followed ...

Get Sales Technology now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.