1 Preparing to Train the Salesforce

Angela Siegfried

 
wsa 

What’s Inside This Chapter

In this chapter, you’ll learn
  • What the sales profession really entails
  • The definition of world-class selling
  • How to think like a true sales professional
  • How to use your selling skills to sell training to company leaders and training participants.

Training salespeople is a far more difficult proposition than merely developing a course, sending an email notice, and delivering training impact between snack breaks. It entails gathering insight at both the organization and personal levels, careful consideration of content chosen and tailored to deliver ...

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