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Sales Training Basics
book

Sales Training Basics

by Angela Siegfried
December 2009
Beginner
160 pages
5h 15m
English
Association for Talent Development
Content preview from Sales Training Basics

4 Phase 1: Exploring the Sales Environment

Brian W. Lambert

 
wsa 

What’s Inside This Chapter

In this chapter, you’ll learn
  • How to explore the sales environment
  • How to describe your sales team culture
  • How to define existing performance gaps within any sales culture
  • How to quantify business goals
  • How your sales team is organized
  • The five-whys approach to exploration
  • 10 tools for exploration.

From the roles you have to play, the way meetings are run, and the way you have to manage your internal organization, sales culture is important. Obviously, you can’t change sales culture by yourself, but as a sales trainer, you play a crucial role. ...

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Publisher Resources

ISBN: 9781562866761