4
Engaging Customers with Marketing Cloud
Salesforce Marketing Cloud, along with Service Cloud and Commerce Cloud, forms the foundation of a B2C solution. Marketing Cloud, specifically Marketing Cloud Engagement (one product in the Marketing Cloud family of products), adds the ability to better understand and communicate with your customers through a variety of channels, including email, social media, SMS, and push notifications.
In this chapter, we’ll first review the components of the Marketing Cloud product suite and how they work together. We’ll then focus on the core capabilities Marketing Cloud Engagement brings to a Customer 360 solution, the Marketing Cloud Engagement data model, and a review of the integration options available. Finally, ...
Get Salesforce B2C Solution Architect's Handbook - Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
