Chapter 12
Managing Your Partners
IN THIS CHAPTER
Understanding the partner life cycle
Managing partners
Using Salesforce Communities
Configuring a Salesforce Community
Because Salesforce can get sales reps and managers onboard to track all their Opportunities and sales-related activities, the big pipeline picture should be getting clearer for everyone. Partners — which might also be known in your business as third-party companies, your indirect sales force, value-added resellers (VARs), systems integrators (SIs), original equipment manufacturers (OEMs), wholesalers, or distributors — can also be accurately managed in Salesforce almost as if they were full-time dedicated company sales reps. It used to be difficult to create and maintain unique messages and branding for specific groups of partners. Not anymore.
The Lightning-enabled version of Salesforce Partner Relationship Management (PRM) is built using features that leverage Salesforce Communities, which allow your non-employees to access a snippet of your Salesforce instance. Salesforce PRM (which may go through several name ...
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