Ever since that first corporate website found its way onto the Internet, the marketing universe has been expanding and changing. One after another, things such as text-message marketing campaigns, social media marketing, and mobile apps have come on the scene. Suddenly, even email marketing — which was in its infancy only a generation ago — is now just the tip of the iceberg of what today's marketers need to know how to do.
Fortunately, sophisticated tools, such as Salesforce Marketing Cloud, have evolved at the same time to help you manage all these marketing channels. Marketing Cloud makes an online marketer into a superhero. But, of course, it has its own learning curve. That's where this book comes in: We want to show you around a product that we adore, help you get started, and sprinkle in a few insider tips that we've picked up over time.
This book is born of love. We both had the pleasure to be actively involved in the early development of the software that is now known as Salesforce Marketing Cloud, and the experience led to career opportunities and new friendships. Rarely do you have the opportunity to work with such talented people, all of whom are dedicated to their clients' success.
Now we're thrilled to have the chance to share our knowledge — and dare we say wisdom — about Salesforce Marketing Cloud and online marketing in general. We've been accumulating experience for close to a decade. With the help of Salesforce Marketing Cloud For ...