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Salesforce Marketing Cloud For Dummies by Mark Pollard, Chester Bullock

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Chapter 2

Navigating Salesforce Marketing Cloud

IN THIS CHAPTER

check Touring the dashboard

check Customizing your work experience

check Moving among tools and apps

check Joining the Marketing Cloud community

Salesforce Marketing Cloud starts with the dashboard. The dashboard contains its own overarching tools — such as a calendar of your planned marketing activities and a real-time snapshot of your campaign performance — and is also how to access your apps. Apps are the meat of Marketing Cloud's functionality. Marketing Cloud contains a variety of powerful apps you can use for your online marketing campaigns.

You can license all or just a few of the Marketing Cloud apps, depending on your online marketing tool needs. Regardless of whether you have licensed a particular app, though, you can see all Marketing Cloud apps in the dashboard. (If you try to open an app that you haven't licensed, a message appears to explain that the app is not available.) Salesforce wants you to know that the tool you need could be just a click away!

In this chapter, you take a whirlwind tour of all the dashboard tools and the ...

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