Chapter 3

Administering Marketing Cloud


check Giving users access to Marketing Cloud

check Controlling user access to apps and features

check Keeping your Marketing Cloud account secure

check Using sender and delivery profiles

check Establishing your sender reputation

If you have the responsibility of acting as an administrator for your Salesforce Marketing Cloud account, the decisions you make ensure that your account is secure, your users can do their work, and your marketing campaigns get delivered without issue. No pressure!

Thankfully, many of the administrative tasks don't require a lot of ongoing time or effort to maintain. This chapter is not intended to be a comprehensive view of every administrative function, just the necessities to set up your account for success.

This chapter assumes that your Marketing Cloud user account has administrator permissions. If your user doesn't have administrator permissions, you won't be able to see many of the features described here.

Managing Marketing ...

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