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Salesforce Marketing Cloud For Dummies by Mark Pollard, Chester Bullock

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Chapter 14

Advertising Studio

IN THIS CHAPTER

check Supplementing subscriber data with social network data

check Finding potential customers who are similar to existing customers

check Showing online ads to the people who want to see them

The growth of social media networks and other online ad networks has given rise to a new marketing channel. As existing and potential customers began spending more and more time online to socialize, relax, and shop, online marketers quickly recognized the new opportunity that these online arenas presented for placing advertising messages.

The depth of information available about people online makes targeting ads with online advertising easier than it ever could be with older channels. When you can target your message to exactly the right people, you can spend less money on placing ads and get a more positive response from the people who do see them.

The Advertising Studio app is the online marketing tool in Salesforce Marketing Cloud. It helps you take advantage of the contact information that you already have about your subscribers, such as email addresses and phone numbers, to find those same subscribers on Facebook, Instagram, Twitter, YouTube, and other ad networks. ...

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