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Salesforce Marketing Cloud For Dummies by Mark Pollard, Chester Bullock

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Chapter 18

Ten Customer Journeys for Beginners

IN THIS CHAPTER

check Automatically acknowledging important dates

check Reinforcing your customers' positive impressions of your brand

check Establishing your company as an authoritative voice

In Chapter 16, you learn about how to plan a customer journey and what information you need to prepare. In Chapter 17, we talk about how to use Journey Builder to set up the customer journeys that you designed in Chapter 16. Of course, knowing how to do something only goes so far if you don't have an idea of what to start building! The sheer range of things you can do with customer journeys can be so overwhelming that it's hard to know where to begin.

In this chapter, we describe ten relatively simple customer journeys. Setting up these customer journeys not only offers quick value to your subscribers but also helps you to become familiar with the tools. As you continue, you'll customize these customer journeys for your needs and probably think of new customer journeys that are perfect for your audience.

Welcome Series

The welcome series is so common that it made an easy example to visit repeatedly in the last two chapters. A welcome series is just what it sounds ...

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