In This Chapter
Understanding the partner life cycle
Using the Partner Community
Configuring the Partner Community
Because Salesforce can get sales reps and managers on board to track all their opportunities and sales-related activities, the big pipeline picture should be getting clearer for everyone. Partners, which might also be known in your business as third-party companies, value-added resellers (VARs), original equipment manufacturers (OEMs), wholesalers, or distributors, can also be accurately managed in Salesforce almost as if they were full-time dedicated company sales reps. It used to be difficult to create and maintain unique messages and branding for specific groups of partners. Not any longer.
Salesforce Partner Communities extend the existing Salesforce product to partners and the leads and deals they bring in. Additionally, support managers and support reps within a company can more easily resolve issues for your partners.
A detailed discussion of Salesforce Partner Communities could take up a whole book on its own, ...