If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.
—Henry David Thoreau
THIS CHAPTER IS FOR decision makers and project managers, who need to know about the third-party tools and products that can really help with an SFDC implementation. While specific products won’t be reviewed here, the categories of important products (and their selection criteria) will be discussed in depth.
As mentioned in Chapter 1, SFDC is a fine SFA system out of the box—but its real advantage is the platform that allows it to be easily extended from the boundaries of SFA to CRM and beyond. Three core applications are ...