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Salesforce.com Secrets of Success: Best Practices for Growth and Profitability, 2009 by David Taber

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CHAPTER 7Products You Will Need

If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.

—Henry David Thoreau

THIS CHAPTER IS FOR decision makers and project managers, who need to know about the third-party tools and products that can really help with an SFDC implementation. While specific products won’t be reviewed here, the categories of important products (and their selection criteria) will be discussed in depth.

SFDC Is a Platform, Not Just a Product

As mentioned in Chapter 1, SFDC is a fine SFA system out of the box—but its real advantage is the platform that allows it to be easily extended from the boundaries of SFA to CRM and beyond. Three core applications are ...

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