Day 21. Promoting Your Site and Managing Banner Advertising

"My store is open. Now, how do I make money?"

If you have ever run a physical store, you will have asked yourself that question dozens of times before. When you open a store—after all the hard work of renovating, painting, ordering, stocking, and managing the thousands of other details that come with a store—you nearly invariably have the same, opening day experience: No customers, no cash flow.

As you have been learning all this week, there is much about Web commerce that is like physical commerce, and this is another similarity. What makes Web commerce appear more difficult is that on the Web, there is no sidewalk traffic. What does a small Web business owner do? First, drive traffic. ...

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