Sams Teach Yourself Internet and Web Basics All in One

Choosing an Effective Page Title

You must enter a carefully worded title for each page you publish, because the title describes your page to the Web in myriad ways.

For example, when a visitor to your page creates a bookmark or favorite for your page in his or her browser, the title typically becomes the name of the bookmark or favorite.

Also, Web directories (such as Yahoo!) and spiders (programs that build Web directories by searching the Web and cataloging its contents) use the title as a primary reference for what the page is about. Give your page a poorly worded title, and it might not come up in the hit list when folks search on the very topic your page covers.

When people use Yahoo!, Excite, and other Web-searching tools, you want them ...