Lesson 11Tracking AdWords Traffic

In this lesson, you learn how to monitor AdWords performance from your Google Analytics account.

Understanding Google AdWords

If you want to promote your website or business online, Google’s AdWords service is the way to go. AdWords lets you create text or image ads and display those ads on Google search results pages and on third-party websites.

You start by creating an ad campaign. For each campaign, you specify the amount of money you’re willing to spend (your daily budget) and the duration of the campaign. Then you create multiple ad groups for that campaign; each ad group is centered on one or more keywords that you purchase. Then, within each ad group, you create one or more advertisements to run when those ...

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