Lesson 15Using Event Tracking

In this lesson, you learn how to implement event tracking on your website.

Understanding Event Tracking

When you want to record user interaction with specific elements on your web pages—elements not otherwise tracked by Google Analytics default reports—you need to implement Google Analytics event tracking. Event tracking lets you monitor specific user actions, from clicking “play” on an embedded video to selecting a specific item in a Flash-based menu system. It’s all about tracking actions that visitors take with specific elements on your site, rather than just looking at pageviews and clicks.

Defining Events

You can use event tracking to track any or all of the following:

• Flash-driven elements, including menus ...

Get Sams Teach Yourself Google Analytics™ in 10 Minutes now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.