Introduction
Is your website performing as well as it should? Are you retaining visitors—or losing them too fast? Are you converting lookers to buyers—or are they bouncing from your site before they finish the checkout process?
When you want to find out more about the people visiting your website, turn to Google Analytics. Google Analytics is a free tool offered by Google that generates detailed statistics about website visitors. This tool—actually, a series of detailed reports—tracks visitors from all referring sources, including search engines, pay-per-click (PPC) advertising networks (such as Google AdWords), display advertisements, email marketing, and other channels. It tells you how visitors found your site—and if they came from a search ...
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