Lesson 4. Identifying Your Target Markets for AdWords

In this lesson, you learn how AdWords is growing, and how to choose products and services to start selling via AdWords. You also learn how AdWords impacts customer decisions to buy from you and your type of business, and how to choose an initial campaign that’s most likely to be profitable.

Starting with a Success

A Google AdWords ad campaign holds the promise of profitability for you. However, a campaign requires careful planning and measurement. You have to put in a fair amount of time up front, when you’re learning, planning, and testing. The return for your efforts is likely to mostly occur in the future, as you get better at using AdWords and as AdWords and similar forms of advertising, ...

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