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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 6. Deciding Where to Show Your Ads

In this lesson, you learn why it’s a good idea for many new AdWords advertisers to target their advertising to a limited area at first to cut costs and maximize conversion ratios. You also learn the many clever ways that AdWords offers you for interactively setting your geographic targets and how to target a campaign for various language settings.

Understanding Why Geo-Targeting Works

Geo-targeting is a fairly new capability for the Web. It used to be that website creators and advertisers had no way to know where a specific user was when she connected. There were ways to guess, but they were imprecise, and services such as AOL aggregated users into one giant blob that seemed to all be located wherever ...

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