January 2011
Beginner
240 pages
4h 40m
English
Content preview from Sams Teach Yourself Google AdWords™ in 10 Minutes
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Lesson 6. Deciding Where to Show Your Ads
In this lesson, you learn why it’s a good idea for many new AdWords advertisers to target their advertising to a limited area at first to cut costs and maximize conversion ratios. You also learn the many clever ways that AdWords offers you for interactively setting your geographic targets and how to target a campaign for various language settings.
Understanding Why Geo-Targeting Works
Geo-targeting is a fairly new capability for the Web. It used to be that website creators and advertisers had no way to know where a specific user was when she connected. There were ways to guess, but they were imprecise, and services such as AOL aggregated users into one giant blob that seemed to all be located wherever ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.