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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 12. Choosing Placements and Bids

In this lesson, you learn how to choose placements for Display Network ads and whether to specify sites to include or to exclude from Display Network advertising. You also learn how to set maximum cost-per-click (CPC) amounts for Search Network ads, Display Network ads, and managed placements, and how to save your ad group settings.

Choosing Placements

Placements are a tool you can use for managing how your ads appear in the Display Network, which consists of websites that use Google AdSense to place Google ads from advertisers like yourself on their sites.

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