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Sams Teach Yourself Google AdWords™ in 10 Minutes by Bud E. Smith

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Lesson 14. Updating Your Campaign

In this lesson, you learn how to create and understand reports, including setting date ranges and choosing from among the many available options. You also learn how to add new ads to your campaign and how to create alerts to help monitor performance.

Creating and Understanding Reports

The best feature of AdWords might be its reporting capabilities. You get a great deal of feedback from AdWords and much of what you see is interactive—you can change the report, and sometimes even the underlying settings, just by clicking what you’re seeing onscreen.

The keyword performance display described in Lesson 13, “Managing Your Ad Group,” is, in effect, a report. The columns are all sortable, it’s easily opened in a live ...

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