Lesson 16. Using Additional Reports and Tools

In this lesson, you learn how to use additional reports and tools that AdWords makes available for you. You learn how to use the Change History tool in depth, including viewing different reporting periods and comparing different statistics, such as clicks and cost, against changes you’ve made in your AdWords account.

Using Additional Reports

The options in the upper half of the Reporting and Tools menu relate to reporting. They include the following:

• Change History. The My Change History page displays changes you’ve made to your account, including new ads, new keywords, changes to budget amounts, and more.

• Conversions. Google has taken on the job of helping you click online conversions. After ...

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