Lesson 3. Using Google Places
In this lesson, you’ll learn how to take the customer’s point of view to your Google Places page and how a business website relates to it. You’ll also learn how customers use reviews, as well as directions, Street View, service areas, and other features related to Google Maps.
Taking the Customer’s Point of View
One of the biggest problems in putting information online is that you start thinking like a publisher—trying to get information right, but perhaps not knowing how. The trick is to think like a user: Identify with what users want and try to give it to them.
First of all, your overall goal is to get people to buy from you. In most cases, this means getting the user to do a mode switch—to stop using the Web ...
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