Hour 1. Introducing Windows Phone 7
When U.S. car manufacturer Cadillac (now General Motors) wanted to differentiate their new line of cars and attract a younger audience, they used the advertising slogan “This is not your father’s Cadillac.” Microsoft could have easily used a similar slogan for Windows Phone 7. This shouldn’t be seen as the next version of Windows Mobile as it is much more than that. Microsoft re-examined everything about their mobile platform, from the raw materials used in the phone hardware to how they work with their phone partners. As part of this re-examination, which ...
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