Sams Teach Yourself Windows® Phone 7 Application Development in 24 Hours

Hour 24. Marketing and Selling Your Application

What You’ll Learn in This Hour:

• Marketing using basic techniques

• Using trial services

• Generating sales using the About page

• Understanding the effects of globalization

• Entering contests

Writing your application and publishing it in the Marketplace is, of course, essential. However, simply publishing your application to the Marketplace doesn’t guarantee that people will buy it (or even find it). Getting your application noticed in the Marketplace won’t happen automatically and requires some additional actions on your part. In this hour, you learn about some of these additional actions. Although many might seem like they should be common sense, some were learned the hard way by the authors. ...