LESSON 9. Businesses and Foursquare

This lesson covers how to claim your business with Foursquare and how businesses are starting to use Foursquare to create customers.

How Businesses Benefit from Foursquare

Throughout this book, I’ve been talking about Foursquare from the perspective of a user—a person who’s going into venues, checking in, vying for mayorship, and trying to earn badges. This lesson focuses on not just users but also venue owners. Foursquare is useful to a number of businesses—stores, cafes, attractions, and the like—allowing them to offer specials to entice customers.

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