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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Other Important Components

There are other critical components in Dynamics CRM. These include types of data such as an account that is marked as a prospect versus an account that is marked as a client.

What Is a Prospect?

A prospect is a potential client or customer who has usually been qualified through at least one conversation or a salesperson’s researched effort. A Prospect entity is a type of Account entity and is generally created when a lead has been converted to an Account entity, a Contact entity, or optionally an Opportunity entity. One of the key concepts to grasp is that a Lead entity and a Prospect entity are different in terms of how the system thinks about them. They both represent a company and, most likely, a primary contact, ...

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