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Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours by Anne Stanton

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Exercise

Imagine that you are the marketing manager for a real-estate company, and your company is going to host a presales event for a new residential building. You have to ensure that the location of the event is booked, identify the list of guests you want to invite, send e-mail invitations, and call the guests to confirm the registration after they respond that they will attend the event. You have been given $10,000 for this sales event. Upper management wants to know the actual cost and effectiveness of this marketing event after it’s over.

Use the information provided here to create a campaign in CRM to manage this marketing campaign.

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