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Sams Teach Yourself Facebook by Bud E. Smith

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Lesson 4. Choosing Your Facebook Business Strategy

In this lesson, you learn how to create a Facebook-first online strategy for your business. You learn how Facebook Pages (also known as “fan pages”), Places pages, Facebook Deals, and Facebook Ads work together. You also learn how to “check in” to a Place on Facebook, and get tips for pulling all the pieces together.

Leading with Facebook First

Marketing simply means “the things you do to help support selling.” It includes advertising, pricing, offering deals, presenting your goods and services for sale, and more. Even small details of the way you interact with people are part of your marketing.

Marketing is part of everything you do in business. It’s even part of everything you do in nonprofit ...

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