Lesson 5. Planning Your Fan Page

In this lesson, you learn about the different elements that make up a fan page via a comparison to a typical business website. You learn how to plan your fan page using the different kinds of content that Facebook supports—freeform text and markup, photos, video, events, reviews, and discussion boards.

Anatomy of a Facebook Page

The first step in building your business’ Facebook presence is to decide on your strategy for incorporating Facebook into your overall business and marketing plan, as described in the previous lesson. The next is to fully understand what you’re working with, so let’s take a look at the basic framework of a Facebook Page and start drafting what you want to see on yours.

Remember that a ...

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