Lesson 8. Expanding and Promoting Your Fan Page

In this lesson, you learn when and how to invite people to your Facebook Page, how to build the Wall of your page through status updates—text, photos, links, and video—and how to manage the Info, Photos, Discussions, and other tabs.

Waiting to Send Out Invitations

When you kick off your Facebook fan page for your business, Facebook first displays a page called “Get Started,” which makes it easy for you to invite people to come to your fan page right at the beginning when there’s nothing on it.

This makes a lot of sense—for Facebook. All the people you invite who aren’t yet using Facebook, or who are users but aren’t very active, might just join or get more active because of your invitation. So Facebook ...

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