Lesson 14. Understanding Pages

In this lesson, you learn how to promote a business, brand, or public figure using Facebook Pages. You’ll learn the differences between regular profile pages, groups, and specialty Pages. You’ll also learn how to subscribe to Pages, create your own Page, and manage it as its administrator.

Page Basics

If you represent a company, organization, or professional group of some kind, you can create a presence on Facebook. Unlike individual profile pages, however, you need to create a special page—one that starts with a capital P. Facebook Pages are designed specifically for professional use and are completely separate from profile pages. A Page is a great way for fans to find you or your brand and spread the word about ...

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