Hour 23. Beyond the Basics, Part 2: Get Noticed with the New Search Engine Optimization (SEO) Checker

What You’ll Learn in This Hour:

• What search engines are and how they work

• What Search Engine Optimization is and why it is important

• How to use the Search Engine Optimization Checker to make sure your site will be found on search engines

• How to troubleshoot errors and warnings from the SEO Checker

After individuals or businesses launch a website, they usually immediately ask one of two questions: “Why is no one visiting my website?” or “Why can no one find my website on Google/Bing/Yahoo!/my favorite search engine?”

The answers to these questions are as varied as they are inaccurate, but they all relate back to the science (or alchemy) ...

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