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Sams Teach Yourself LinkedIn® in 10 Minutes, Third Edition by Patrice-Anne Rutledge

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Lesson 14. Working with Company Pages

In this lesson, you learn how to search for companies that meet your target criteria and create a LinkedIn Company Page for your own company.

Understanding LinkedIn Company Pages

LinkedIn Company Pages provide an opportunity for companies to present their products, services, and job openings to LinkedIn’s vast audience. In addition, pages offer extensive data that’s particularly useful to job seekers, recruiters, and members searching for potential clients and partners.

Tip: Promote Your Small Business with a Company Page

Company Pages aren’t just for large corporations. If you own a small business, even a one-person business, creating a page can help you gain visibility on LinkedIn.

Caution: Company Pages ...

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