Chapter 12. Creating a Corporate Identity

In this chapter, you’ll create a logo, a business card, a letterhead, and a standard #10 envelope for a fictitious company, REACH. This company provides goal-setting workshops and tutoring for children and teens, encouraging them to achieve their dreams through focused effort. There are many other tutoring companies out there, and REACH has hired you to give it an identity that will set it apart from others and that will clearly define its niche in the market. In an effort to communicate its vision, REACH has decided to use the tag line “Learn. Grow. Succeed.”

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