Chapter 11. Advertising a Web Service

In today’s sober business environment, whiz-bang technology doesn’t capture the CEO’s imagination the way that it did during the dot-com boom of the 1990s. However, this does not mean that they are not open to suggestions on how to improve the bottom line; pragmatic and incremental approaches mesh with the more conservative times.

Advertising a Web Service

In the world of Web services, strategies that map to the goals stated previously are being funded, whereas those that promise a “revolution” or a “paradigm shift” are falling on deaf ears. One of these paradigm-shift technologies is the concept of a universal registry of Web services. ...

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