Chapter 11. Advertising a Web Service
In today’s sober business environment, whiz-bang technology doesn’t capture the CEO’s imagination the way that it did during the dot-com boom of the 1990s. However, this does not mean that they are not open to suggestions on how to improve the bottom line; pragmatic and incremental approaches mesh with the more conservative times.
In the world of Web services, strategies that map to the goals stated previously are being funded, whereas those that promise a “revolution” or a “paradigm shift” are falling on deaf ears. One of these paradigm-shift technologies is the concept of a universal registry of Web services. ...
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