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Sams Teach Yourself YouTube™ in 10 Minutes by Michael Miller

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Lesson 22. Tracking Viewership

In this lesson, you learn how to gather information about who is watching your videos.

Tracking Basic Viewership

Curious about how popular your videos are? Want to know more about who is watching your video? Fortunately, YouTube provides a number of metrics you can use to track the performance of each video you post.

YouTube’s first tool for tracking the performance of a video is located right on the page for each video, on the Statistics & Data tab that’s just below the video player. When you click this tab, you see a variety of statistics, as shown in Figure 22.1. These statistics include:

• Honors for this video—any awards the video has garnered

• Favorited—the number of users who have added this video to their ...

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