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Sams Teach Yourself YouTube™ in 10 Minutes by Michael Miller

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Lesson 26. Promoting Your YouTube Videos

In this lesson, you learn how to attract viewers to the videos you upload.

Getting the Content Right

With millions and millions of videos on the YouTube site, how do you attract viewers to the videos you upload? It all starts with having a video that people want to watch—and that they’ll share with their friends.

The most popular YouTube videos offer something valuable to viewers. In general, people watch videos that do one of three things: entertain, inform, or educate. If your video performs one of these functions, you stand a much better chance of attracting large numbers of viewers.

Entertaining Videos

Most videos on YouTube strive to be entertaining. Whether it’s cute kittens, stupid human tricks, ...

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