Lesson 1. Introducing Twitter

Twitter first went online in 2006 and in the three years has become the essential tool to introduce Social Media in business. For the casual user, Twitter is also an essential tool as it bridges the gap between blogging and instant messaging. Regardless if the reason behind your interest is for personal or professional application, Twitter’s popularity can be attributed back to its initial ease of use.

When you get past Twitter’s initial learning curve of communication, there is more. Much more. Sure, you can learn the basics in 10 minutes (just as the title promises), but why stop there? On the surface, Twitter appears to be nothing more than a variation on Facebook’s Status Update feature. The potential ...

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