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Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts
book

Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts

by David Mattson, Brian Sullivan
April 2016
Beginner to intermediate
272 pages
3h 35m
English
McGraw-Hill
Content preview from Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts

STAGE 2

Opportunity Identification

Identify and nurture opportunities in enterprise accounts.

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Stage Two builds on all of the work you did in Stage One. Territory and account planning now logically evolve to the opportunity-development level.

In chapter 6, Prospecting, you’ll focus on structured enterprise prospecting activities, covering the basic Sandler principles that support effective enterprise opportunity development.

In chapter 7, Engaging, you’ll learn how to research and connect with enterprise prospects using social media. Specifically, you’ll learn how to use Sandler’s proprietary LinkedIn Levers Tool.

In chapter 8, Communication ...

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Publisher Resources

ISBN: 9781259643255