CHAPTER 17
Implementing SAP CRM 7
Corporations most often lose clients because of failed relationships: they don’t follow up with customers. Each lost customer or prospect is a lost opportunity. To avoid such problems, you need a robust platform that lets you collaborate with customers in a personalized manner. You need to satisfy your customers to sustain and grow your business, and to do so you must closely monitor the process from lead generation to the prospect stage, sales, and post-sale services.
Suppose you had a mobile app you could use to record customer likes, dislikes, and preferences; create orders; personalize customer experiences; ...
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