Like most analysis, insights generated should be used after a conceptual understanding of how the analysis has been generated. The sequence plays an important role in the analysis. If, for instance, we conclude that customers with a personal current account are more likely to open a savings account, we are implying a sequence. This is easier to infer in a two-product set size. However, for a three-product set size, the insight statement might be misleading. When a customer has a personal current account and savings account, the customer is likely to take out insurance. In this instance, the right-hand side (RHS) of the rule is the savings account. The left-hand side (LHS) rule is a combination of the two products. If we ...
Assumptions for MBA
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