6. Why the Stock Market Isn't a Roulette Wheel
Before I help you invest your money, I have to talk about a billboard I saw over a busy Minneapolis freeway a few months ago. It was for a casino. And it was aimed straight for the ordinary American's underbelly with giant-sized words asking passing motorists: "Does your 401(k) need some more Ks?"
The obvious solution posed by the billboard, of course, was to stop worrying about your meager little retirement fund and head for the casino, win, and then fill that 401(k) to the brim. No fuss, no muss...Voilà, instant retirement!
Too bad it doesn't work.
As much as we savor the fantasy of instant riches, we know that if we spend $1 at the casino, we might get $1 worth of fun and maybe even a few bucks, ...
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