CHAPTER 2EARNING TRUST AND CONFIDENCE
If you aspire to be a highly effective leader, people must trust your judgment and ethics and have confidence in your leadership abilities, believing that you are worthy of authority. In the absence of trust and confidence, nothing else follows. A first task of every aspiring leader, therefore, is to earn the trust and confidence of those they seek to lead. Barack Obama has done this with great success, gaining the trust and confidence of a broad array of people—everyday citizens, politicians, policy makers, businesspersons, financial supporters, and young people. Before his ascension to the U.S. presidency, he drew on this trust and confidence to capture key opportunities and expand his influence. Since ...
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