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Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition by Shel Leanne

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CHAPTER 5CONVEYING VISION

During his career, Barack Obama has distinguished himself as a man of vision who has dared to pursue a dream of breaking historic barriers, moving past traditional divisions, and bringing about change. But it is not enough to form a vision and to believe in it profoundly. To achieve a vision, it is necessary to communicate that vision to others in an effective and compelling manner, enabling others first to understand the vision and inspiring them ultimately to embrace it.

For years, observers have noted Barack Obama’s ability to communicate his vision with great success. In 2004, Senator John Kerry observed, “Barack is an optimistic voice for America” who “knows that together we can build an America that is stronger ...

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