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Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition by Shel Leanne

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CHAPTER 9MOTIVATING OTHERS TO ACTION AND LEAVING STRONG LAST IMPRESSIONS

Strong finishes are indispensable for communicating messages that impact listeners and endure in their minds. Ideally, during their remarks, leaders will convey their visions and points effectively enough to successfully achieve the goal of their talk. Ideally also, when delivering closing remarks, leaders will succeed in motivating their listeners, wielding a strong impact and leaving a strong last impression. Barack Obama has shown considerable skill in ending his speeches and public remarks with great power and efficacy. Just as a strong start helps to capture attention and engage and direct a listener, an excellent end to a set of remarks leaves listeners with a positive ...

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