Say it Like Obama and Win!: The Power of Speaking with Purpose and Vision, Revised and Expanded Third Edition, 3rd Edition

INTRODUCTION

“Absolutely masterful. He’s a master of the craft.”

Those words have described the oratorical strength of Barack Obama, who took the stage at the 2004 Democratic National Convention and electrified America with a rousing keynote address. His twenty-minute speech—less than 2,300 words—captured the imaginations of Americans and garnered praise from around the world. Obama successfully drove his points home, fused the best of rhetoric and substance, focused on a powerful message, and delivered it with great effectiveness. His words and vision inspired millions of viewers. The media instantly dubbed Obama a “Rising Star” and Obama’s stirring keynote delivery greatly accelerated the trajectory of his career, transforming him overnight ...