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Say It With Charts: The Executive’s Guide to Visual Communication, 4th Edition
book

Say It With Charts: The Executive’s Guide to Visual Communication, 4th Edition

by Gene Zelazny
March 2001
Beginner to intermediate
225 pages
4h 26m
English
McGraw-Hill
Content preview from Say It With Charts: The Executive’s Guide to Visual Communication, 4th Edition

Section 3

SAY IT WITH CONCEPTS AND METAPHORS

SOLUTIONS IN SEARCH OF A PROBLEM

So far I’ve presented ideas for translating quantitative information into chart form. However, some non-quantitative messages present visual challenges. Among them are images for ideas such as interaction, leverage, obstacles, and interrelationships, as well as images that convey structure, sequence, and process.

Sensing this gap, I worked with several talented designers to create the following portfolio of visual images, for use in your reports, presentations, and articles. They fall into two broad categories: “concept visuals,” which consist of abstract geometrical shapes such as arrows, circles, triangles, and “visual metaphors,” which include everyday objects such ...

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Publisher Resources

ISBN: 9780071369978