Section 3

SAY IT WITH CONCEPTS AND METAPHORS

SOLUTIONS IN SEARCH OF A PROBLEM

So far I’ve presented ideas for translating quantitative information into chart form. However, some non-quantitative messages present visual challenges. Among them are images for ideas such as interaction, leverage, obstacles, and interrelationships, as well as images that convey structure, sequence, and process.

Sensing this gap, I worked with several talented designers to create the following portfolio of visual images, for use in your reports, presentations, and articles. They fall into two broad categories: “concept visuals,” which consist of abstract geometrical shapes such as arrows, circles, triangles, and “visual metaphors,” which include everyday objects such ...

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